Today’s media environment is filled with uncertainties. Reporters are changing assignments, newsrooms are shrinking, and journalism is increasingly taking on a position of advocacy. Meanwhile, social media and Internet news sites are becoming the dominant force in the delivery of information and perspectives.
Media relations professionals no longer trade on relationships or rely on untargeted delivery of unwanted information to newsrooms.
We believe in informed, one-to-one personal communication with journalists. Whether we have an existing relationship or are speaking for the first time, this direct approach establishes a productive dialogue for our clients. We take the time to learn journalists’ interests, editorial orientations and prior coverage history. With this information, we prepare our clients to function effectively as sources for the media. We do our research, find the right reporter for the right story, and pick up the phone.